Paint Colors That Help You Sell Your House (Backed by Science) By David Gill– Real Broker, LLC Helping Texans find home, one brushstroke at a time.

by David Gill

Helping Texans find home, one brushstroke at a time.

🎨 Why Paint Color Matters More Than You Think

When it comes to selling your home, few upgrades deliver a bigger bang for your buck than a fresh coat of paint. The right colors can make a house feel larger, cleaner, and more welcoming — while the wrong ones can send buyers running faster than a bull out of a chute.

In fact, studies show it takes just 90 seconds for potential buyers to form an impression of your home, and up to 90% of that impression is based on color. The takeaway? Paint isn’t decoration — it’s strategy.


🤍 The Magic of Neutrals: Calm, Clean, and Sellable

Neutral paint colors — think light gray, beige, or greige — remain the gold standard for home sales. A Zillow study found that homes painted in these shades sold for up to $3,500 more than similar homes with bolder colors.

Why they work:

  • They make spaces look bigger and brighter.

  • They create a blank canvas, helping buyers imagine their own style.

  • They feel peaceful, inviting buyers to slow down and stay a while.

Top Neutral Picks:

  • Sherwin-Williams “Agreeable Gray”

  • Benjamin Moore “Revere Pewter”

  • Behr “Swiss Coffee”


💙 Blue: The Science of Calm and Confidence

When it comes to color psychology, blue reigns supreme. Zillow’s research shows homes with blue bathrooms sold for nearly $5,000 more than expected. Blue evokes trust, calmness, and dependability — three traits any buyer wants to feel when they walk into a potential home.

Use soft blues in bathrooms, bedrooms, or kitchen accents to make a lasting impression.

Top Blue Picks:

  • Sherwin-Williams “Sea Salt”

  • Benjamin Moore “Palladian Blue”

  • Behr “Blueprint”


🌿 Natural Greens & Warm Beiges: Comfort That Sells

Today’s buyers crave warmth and connection to nature. Soft greens and warm beiges bring that “modern farmhouse” comfort that Texans love. Psychologists say green evokes balance and relaxation, which helps buyers feel right at home the moment they step inside.

Top Earthy Picks:

  • Benjamin Moore “Sage Wisdom”

  • Sherwin-Williams “Clary Sage”

  • Behr “Wheat Bread”


⚠️ Colors to Avoid

While bold statements might suit your personality, they rarely help your home’s value. Studies show bright reds, purples, or dark browns can turn buyers off.

And beware of stark white exteriors — under that bright Texas sun, they can come off cold or sterile. Instead, aim for a soft off-white or greige tone for a welcoming curb appeal.


🚪 The Front Door Factor

First impressions start at the door — literally. Zillow found that homes with navy blue or charcoal gray front doors sold for about $1,500 more on average.

Top Door Colors:

  • Sherwin-Williams “Naval”

  • Benjamin Moore “Wrought Iron”


🤠 Wrappin’ It Up

The right paint color is one of the simplest and smartest ways to attract more buyers and boost your home’s value. A weekend with a paintbrush could mean thousands of dollars more in your pocket.

If you’re fixin’ to sell and want some guidance on which colors will hit the sweet spot for your area and style — I’d be happy to help.

Give me a holler, and let’s make your home shine like a Texas sunrise.


David Gill
🏡 Realtor | Real Broker, LLC
📞 817-648-8557 | 🌐 david4txhomes.com
#david4txhomes #TexasRealEstate #HomeSellingTips

Share on Social Media

David Gill
David Gill

Agent | License ID: 737205

+1(817) 648-8557 | david4txhomes@gmail.com

GET MORE INFORMATION

Name
Phone*
Message